Post-Workshop 2010

How to Succeed In The ‘Second Generation’ MVNO Market

Workshop Summary:
This workshop will analyse parallel success factors from the first MVNOs ever launched to today’smore interconnected global MVNO markets. You will establish experiences from different marketsaround the world and the distinctions which make winners and losers, from an operator, MVNOand technology provider perspective in changing telecoms markets.

Email any questions you may have to js@strandconsult.dk

Schedule:
8:30 Registration & Refreshments
9:00 Introductions
9:15 Analysis Of The Players Who Are Successful Today

• Big retailers – supermarkets
• Ethnic MVNOs – calling cards players enters the MVNO market
• No frills MVNOs – SIM only products selling via the Web
• Other players – niche players who often have limited or no success.

11:00 Networking Break & Refreshments
11:30 Tomorrows Mobile Market, Where Are We Heading?

• From many MNOs to few MNOs
• From own networks to shared networks
• From minute based to flat rate voice and SMS
• From fixed broadband to mobile broadband
• From few VAS to many VAS

13:00 Lunch
14:00 Is There Room For MVNOs In The Future Mobile Market?

• What are the tale tell signs of a successful MVNO
• What need to be in place:
• Operator strategies
• Regulatory elements
• Business models
• The road to success is to add value to the market

15:00 Networking Break & Refreshments
15:30 Which MVNOs Will Have a Healthy Business Case in the Future?

• Which services will they sell. Voice, SMS, data, VAS and other services
• How will they sell them. Distribution is a key issue
• The global perspective
• The regional perspective
• The national perspective
• 10 hot concepts
• 10 hot countries

16.30 Q&A and End Workshop

Workshop Leader:
John Strand has a background in Sales and Marketing in the IT and Publishing Sector and from 1989 has been consulting on strategies, sales and marketing, ending as a partner at a consultancy. Strand Consult has helped mobile operators, mobile services providers, terminal producers and media companies all over the world focus on their business strategies and maximizing return on their investments.John is one of the best-known consultants in the business. Anyone who has met John Strand knows that he always speaks his opinion. Being honest - and giving his honest opinion on current issues in the mobile industry has become John's trademark - even when it means being controversial or treading on some toes.The fact that John works in an industry that loves to hype new products and services, stands out clearly, however on the other hand John is the the first one to speak out - Hype does not work on John. He is the first one to cut through the BS and detail the difference between hype and what will happen in the real world. JohnStrand's uncanny ability to predict coming challenges for the mobile market and his straightforward attitude to what customers are doing right and wrong has made John a valued speaker at mobile conferences all over the world and he is constantly quoted in the Scandinavian and International press.