Branding and Sub-Branding Strategies For MVNOs

Workshop Summary:
This day of interactive learning will ensure you are fully prepared to put forward a branded MVNO into today's demanding market. Four interactive sessions will be tailored to your company's needs, and help you expand your imagination when it comes to content, brand and product offerings.

Email any questions you may have to ceri.jones@analysysmason.com

Schedule:
8:30 Registration & Refreshments
9:00 Introductions
9:15 Understanding Market Entry

• Establishing the perspective of operators and partners
• Assessing market propositions and defining choice
• Developing a flexible enabling platform for sub-branding

11:00 Networking Break & Refreshments
11:30 Defining Business Modeling Which Works

• What does your business model hope to achieve and what works?
• Factoring key assumptions and financials
• Brand deployment: Create, re-use, partner or sub-brand?

13:00 Lunch
14:00 Securing the MVNO Deal

• Criteria when choosing an ideal operator host network
• Negotiating commercial terms, and technical and interface compatibility
• Legal finalities

15:00 Networking Break & Refreshments
15:30 Go-to-Market Proposition and Build!

• Understanding market and competition pressures
• Establish optimal MVNO architecture
• Speaking to customers

16.30 Q&A and End Workshop

Workshop Leader:
Arun Dehiri has 16 years of media and telecoms experience. Arun spent 8 of these years in key industry roleswithin BSkyB, Orange and the other 8 as a strategy consultant. After 4 years at Adventis (a Boston basedtelecoms consultancy), Arun founded, and was Managing Director of Redbox Consulting - a niche, specialisttelecoms and media company delivering focused research and consultancy advice. Redbox was acquired byAnalysys Mason in February 2008, and Arun is now their Director of Telcos Consulting.Within industry, Arun managed BSkyB’s marketing budget, and was the Head of Revenue and Pricing forOrange UK and Head of Controlling at Orange Switzerland. He now advises blue chips and new entrants acrossEurope, Asia and USA on key topics including MVNO, pricing, proposition development, distribution andconvergence. Arun has managed engagements for major clients including BT (Global), Tiscali (Czech Repubilc),O2 (UK), Orange (UK and France), Virgin (UK), ONO (Spain), Vodafone (Ireland), Disney (USA), Telenet (Belgium),Etisalat (UAE, Egypt), and Ofcom(UK). He has also developed a methodology to help clients fast-track the routeto becoming an MVNO, including negotiating airtime deals and wholesale contracts and business plans. He hasalso developed a unique capability to help clients develop competitive, stable and profitable tariffs andpropositions. Arun has developed a flexible architecture solution for operators and MVNEs to launch subbrandsand new MVNOs. Arun has a Chartered Accountancy qualification from Price Waterhouse, London, andhas a Bachelor of Arts degree in Economics from University of Kent.